Yes, I was thinking of software.
But not with the idea of newer so much as "this works better".
Is there anyone computer literate, say, someone you are trying teach about your WOE or why you eschew certain foods, who doesn't know about software versions?
Oh, I see you threw away the bun on your hamburger. Are you on Atkins?
No, I eat paleo
Oh, I see, like those "cavemen" that wear those funny shoes with the toes. How come you left the cheddar cheese slice on your hamburger? And I saw you put black bean sauce on your new york strip last weekend- aren't "dairy" and "legumes" prohibited? And I've seen you eat potatoes!
Look, it's not about fashion, it's simply an approach to diet that minimizes the bad effects of modern industrial life.
We call it Paleo 2.0 because it is more cautious, more skeptical, more scientific and we think it works better.
Just google Paleo 2.0 and read some of the links.
Now, if you had told your friend to google ancestral, or evolutionary or evolutionarily appropriate, or archaic, you may be telling them to search for a word you think is evocative, but their search will probably not be too illuminating for lack of specificity. Just try those words and see how useful they would be.
So it seems to me we need a buzzword that is pretty specific - so specific it doesn't already have a bunch of other connotations, to say nothing of already being in book titles. And yet it should contain a word that means something to us and with which our ideas certainly have some overlap.
I'm usually reasonably good at coming up with clever buzzwords and catchphrases and such, like Neolithic Agent of Disease (with Stephan's help) or paleo-reenactment or No magic vegetables, or whatever. I enjoy this meme propagation. I don't have biological offspring. But although I could easily come up with something that sounds cooler to me, and to all of us, I'm thinking in a purely pragmatic vein here.
It has to be novel enough to enable a google search. And it can't have been used before.
Paleo 2.0 works. Try googling it right now, and you will not get anything you wouldn't want your friend to chase after.
I also like Paleo 2.0 for several other reasons.
The ideas are of varying ages but the proponents are newer on the scene.
The 2.0 implies an improved version, as with software, that WORKS better than the previous one. It is a statement of pragmatist philosophy. We are open to there being a 3.0 and I like that implication as well.
Think of Mac Os X vs System 9.
Os X is newer as a marketed system and works better, but has a Unix core - free BSD, which is based on UNIX, which is actually much older than Mac OS 9. So I was thinking of this software transition as a natural metaphor for our WOE/dietary method.
One reason I don't like "ancestral" is that that term has so many non-dietary elements associated with it that may be fun and exciting, but are either unproven or so silly that they contribute to the carnival atmosphere.
Towing a $70,000 land rover with a rope in a suburban driveway is claimed to be "ancestral"...
Again, we're faced with saying either:
"No it's not that type of ancestral - we don't insist you must never run at a steady pace or use barbells (you must sprint and use kettlebells or rocks...)"
"no, it's not that kind of PALEO, we don't think butter causes cancer or heart attacks.."
We can instead say:
"it's PALEO 2.0 - A version that for now, just works better - it gets us where we want to go. Here, read this...
Half the readers of this post probably don't even know there ever was a Mac OS 9, or that Macs used to run on PowerPC chips by Motorola. Mac OS and Mac OS X are the same thing to them.
Maybe sometime in the future Paleo 2.0 will be ascendant and no one will remember the other versions that evoke cavemen, and one will be able to say Paleo and it will mean what we want it to.
PS Thanks to William James, Ludwig Wittgenstein and Richard Rorty